In house

5 Days

Learning Outcomes

  • Be familiar with the fundamentals of modern marketing thought
  • Recognize how marketing communication can be used in brand building
  • Understand marketing communication strategies for building brands
  • Appreciate how creating, sending and receiving brand messages builds marketing communication strengths in the public sector
  • Understand ‘media business’ – deciding on the appropriate media
  • Be aware of what marketing communication functions are available in brand building
  • Value marketing communication in managing the marketing function

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